was the standard phrase of one of my most loyal customers.
It may sound clichéd and sometimes it’s taken too literally, but it remains true. Over time, however, I began to understand the real meaning of that phrase, and I have spent my career delving much deeper into the products that have been entrusted to me, discovering and revealing their true souls.
With this approach, seemingly cold and technical products came to life, perishable food took on real sex appeal. The products became the heroes and elevated the films to a new level. Anyone who has seen a Big Mac in action knows what I mean.
I have dedicated myself to this passion, hence the name of my studio, „ProductEye“.
To me, it’s about exploring the products through new eyes, capturing their independent
souls and bringing them to life on screen.
Boris Mosner
BORIS MOSNER
FOOD AND TABLETOP DIRECTOR/DOP
Boris has been working as a Director and DOP for over 30 years. He is passionate about the art of filmmaking, challenging himself with each shot, looking to create new and innovative work that satisfies clients and audiences alike.
After starting his career as a lighting cameraman, Boris has shot everything from cars and beauty to food and drink (ice cream, chocolate, vodka, beer and much more). As a director and DOP, he has developed a unique visual style and has become a master of liquid, food, slow-motion, and special effects. His films often combine live-action with specialist cinematography to tell stories that capture the beauty and emotion of objects. He loves to work with high-speed and tabletop photography and is a specialist in motion control systems and robots.
Boris has travelled the world and shot in 26 countries, working with a diverse list of clients (Nestlé, Coca-Cola, Audi, L’Oréal, P&G, Mercedes to name just a few). Being freelance and not tied to any one production company, he is able to work freely and flexibly on everything from small creative jobs for local companies to worldwide campaigns for large agencies and clients. He loves working with people, in or out of the studio, and is always developing new techniques to take his films to the next level.
Whatever the job, Boris brings over 30 years of experience and expertise, seamlessly blending light, colour, movement, speed, and VFX to create films with striking photography and high production values. He is available to work both as a freelance Director and DOP as well as part of a full production service through www.producteye.de.
You can contact Boris via email or on +49 172 4535111.